Harley-Davidson Marketing

Harley Davidson\nHarley Davidson has been in business concern since 1903. According to the website, four junior men experimented with internal conflagration in a slender wooden shed. Not provided does the shed not burn, moreover the wheel they build goes on to serve for over 100,000 miles (Harley Davidson, n.d., 1). In 1901, William S. Harley draws a blueprint of a motor to fit a bicycle. Later, he is joined by Arthur Davidson and they build the first Harley Davidson motorbike.\nHarley Davidson has unneeded demand for its products. Its products include motorcycles, accessories, and app bel. It is the scarcely U.S. born motorcycle manufacture. Its website provides the mesh user, or motorcycle enthusiast, with interesting, useful, and visual information on its products and services. Harley Davidsons foodstuff place niche is a wealthy or to a higher place average income individual. Many of their buyers are older adults who like to driving force for relaxation.\nHarley Da vidson uses customer surveys and motorcycle rallies to administer their merchandising research. This research has influenced Harley to jump to manufacture motorcycles for women. Women riding motorcycles has development 10% since 1987. On their website, Harley has a separate web scalawag for women riders. On this page, topics include why women ride, learning to ride, women riders making headlines, and the news report of female riders (Harley Davidson, n.d.).\nHarley Davidson appeals to consumers through grass identity. The value of brands in like a shots environment is phenomenal. Brands exhaust the power of instant sales, they drive a message of confidence, graphic eccentric and reliability to their orient merchandise (Learn Marketing, n.d., 2). Everybody recognizes the bar and shield symbol of a Harley Davidson. Owning a Harley Davidson motorcycle signals American pride, and depending on what type of motorcycle the individual has it could to a fault signal wealth. Har ley Davidsons target market can be subdivided into smaller niches. These niches include the motorcycle itself, fashion, charity runs, the Harley Davidson Owners Group (also cognize as H.O.G.), and social events.\nHarley Davidson has elect the strategic direction of targeting a younger market. With the introduction of the V-Rod motorcycle, Harley Davidson is act to capture the performance patrol car marketplace. To target the younger market with the new product line, the club has adopted the following marketing objectives: to expand its current market (market expansion), diversify...If you want to get a full essay, order it on our website:

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