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This assignment is an analysis of episode hit the books II-4, The Cliptomania Web hotfoot in: An E-Tailing Start-Up Survival Story. The paper discusses what the Santos, the owners of Cliptomania, did right to ensure their achievement and it withal includes a SWOT analysis of the business (Brown, DeHayes, Hoffer, Martin, & Perkins, 2008). Case Study II-4, The Cliptomania Web Store: An E-Tailing Start-Up Survival Story Cliptomania was front naturalized as a hick! store in November of 1999 by the Santos family, Jim, Candy, and lady friend Christy and later son Greg join the company. Cliptomania has had spectacular growth in sales during a very(prenominal) difficult period for sell because there was very infinitesimal competition. The Santos found a marketplace that was virtually untapped by large sellers. There were different keys to Cliptomanias success and they ar listed below (Brown, DeHayes, Hoffer, Martin, & Perkins, 2008): * Cliptomania fo und a niche in the jewelry market. They sell a product, a clip-on earring, which is sold in limited quantities and a humbled variety of styles in retail stores. * Cliptomania sells their products on the web to guests find throughout the United States, Canada, Ireland, Australia, and young Zealand. * They understand the demographic of their customer base. * They concentrate on providing a quality product at a competitive legal injury with outstanding customer service. They crap worked diligently to provide quality, honesty, and attachment through the Cliptomania Web site * Cliptomania established web front since its inception as a Yahoo! store in November of 1999 that was run from inside their, which means they had move start-up cost.If you want to induce a full essay, order it on our website: OrderEssay.net

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