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[pic] SECTION II. THE CUSTOMER CUSTOMERS When it comes to identifying a companys object lens market, the trade manager must consider several(prenominal) of conditional relation guest characteristics. These include, but are not limited to age, race, gender, ethnicity, income, and location. These characteristics are important to know because different traits and/or characteristics run buy habits and barter for understanding purchasing habits marketers net better persuade consumer disbursement habits. Merck has been struggling with their image because of bad packaging with most of their products. When a pharmaceutical company is exposed to bad promotion it affects their sales. Customers postulate to feel that the product they are purchasing from Merck is proficient and potent for themselves and their family. Medications and vaccines are an important part of most families and the estimation of a medication not being safe fanny direct a banish psychological impact. When the consumer learns that there is a paradox with one Merck product they may stop purchasing some(prenominal) Merck products. Awareness of a product comes from many different sources.

in force(p) of these sources include family, relay links, social circles, and many media outlets (Author(s): Lamb / blur / McDaniel, 2011). The erudition one soul has of a business put forward influence the opinion of the group they socialize with. If one person tells a good friend that a product has had some negative publicity, they may stop using it and tell some othe r friend who will tell his co-workers, and s! o on. The same can be true about good publicity if that publicity is marketed correctly. close to people are psychologically affected by both good and bad publicity, especially parents and the elderly. By cover mothers, fathers, the elderly, and accountable individuals all over the world the many skilful projects that Merck is musical accompaniment and promoting, such as...If you want to get a full essay, localise it on our website: OrderEssay.net

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